The four statutory factors
- Purpose and character. Why is the material being used, and how does the new use relate to the original? Commercial character may matter but is not decisive on its own.
- Nature of the copyrighted work. Creative, unpublished material can raise different concerns from factual published material.
- Amount and substantiality. Both quantity and the importance of what was taken matter. Even a short excerpt may contain the heart of a work.
- Market effect. Could the use substitute for the original or undermine a market reasonably served by licensing?
Common misconceptions
Attribution by itself does not turn an unauthorized use into fair use. Nor does nonprofit status, an educational purpose, or keeping an excerpt under an invented word-count limit automatically settle the question.
Before quoting or reproducing artwork
Identify what is being used and why, apply all four factors to the specific context, and check whether permission or a suitable license is available. Where a use is substantial or financially consequential, obtain qualified legal advice rather than relying on an online checklist.