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Cereal for Dinner

a cereal cropped

Kellogg’s CEO proudly proclaims
his product is trending up
as daylong sustenance for core
demographic—The Poors.

Magnanimous from Boca Raton
mansion, he explains the win-win.
Shareholders can maintain luxury
yachts, and a poor family of four

can ration a 5-dollar, 311-gram box
of glucose-rich grain to survive
an entire day. Kellogg’s maintains
board member bonuses, and consumers

under pressure won’t starve.
Diabetes down the line, between
them and a crumbling healthcare system.
Not Gary Pilnick’s problem.

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Jordan Trethewey