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Cereal for Dinner

Cereal for Dinner

Kellogg’s CEO proudly proclaims
his product is trending up
as daylong sustenance for core
demographic—The Poors.

Magnanimous from Boca Raton
mansion, he explains the win-win.
Shareholders can maintain luxury
yachts, and a poor family of four

can ration a 5-dollar, 311-gram box
of glucose-rich grain to survive
an entire day. Kellogg’s maintains
board member bonuses, and consumers

under pressure won’t starve.
Diabetes down the line, between
them and a crumbling healthcare system.
Not Gary Pilnick’s problem.

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Jordan Trethewey